East Austin Succulents Blossoms with BigCommerce

Beginning in 2009, EAS has since thrived as a solely brick-and-mortar nursery, but in 2020, the team decided it was time to go digital. “We existed everywhere but the internet, and we had a pretty well-established reputation in central Texas,” said EAS’s customer service manager and assistant web shop manager, Rachel Harris. “But nobody else really knew about us, and we thought it was time to change that.” To help expand the nursery’s reach, the team built the East Austin Succulents webshop — which now serves plant lovers not only in Central Texas, but also across all 50 states. However, with the webshop launching during the peak of the pandemic, EAS not only had to navigate how to sell online for the first time, but they had also recently closed their retail nursery and transitioned to appointment only. “We were having to navigate how to allow for orders to be fulfilled in-person through our web shop, but also how to ship them out. We were learning a lot all at once, but it was a huge win because we’re still here,” said Harris.

How to Level Up Your Marketing Tech Stack

Just like 2020, 2021 was a year of change for shoppers — in the way they communicate, browse and their general outlook on the world around them. And successful merchants have grown and adapted — better understanding what new tools are right for the next phase of their business. Consolidating tech stacks with customizable and multi-faceted solutions are sure to be crucial for marketing teams of the future, all while delivering more personalized, data-driven experiences to shoppers. A reimagined Martech stack is an important part of merchant success — and that begins with choosing the right tools to get there. We’ve compiled a MarTech stack guide featuring best-of-breed solutions to help scale and grow your brand for the future. Hear from our partners at Klaviyo, Attentive, Yotpo, Gorgias and Klevu.Attentive empowers the most innovative brands to create meaningful interactions through personalized text messaging and is the leader in conversational commerce, reinventing business to consumer communication. The company’s comprehensive text message marketing solution helps every business — from small and medium to enterprise —strengthen relationships with their consumers in a new and engaging way.